Hotel Brand Licensing & Management

The Standard for
Luxury Hospitality
Excellence.

Join the SOH portfolio of distinguished hotel brands. We partner with visionary owners and developers to create world-class destinations built on expertise, standards, and legacy.

→ Begin Your Application Explore Our Brands
5
Distinct Brands
50+
Available Markets
$125K
License Fee
14
Day Review
20yr
Management Term
Our Portfolio

Iconic Brands,
Singular Experiences

Each brand delivers a distinct identity, built for a specific guest segment and market position.

01
🌞
VOVO Wellness & Resort
A sanctuary brand for guests seeking holistic wellness, nature immersion, and resort-level luxury. Designed for spa and retreat properties in prime natural settings.
Wellness & Spa
02
🏠
VOVO Wellness Residences
Extended-stay branded residences with integrated wellness programming. Ideal for mixed-use developments at the intersection of hotel-living and long-form wellness.
Branded Residences
03
🍍
Black Pineapple Hotels & Residences
Bold, design-forward tropical lifestyle brand. Captures the spirit of adventure and contemporary island culture for the modern explorer.
Lifestyle & Culture
04
🎾
Black Pineapple Club
An exclusive members-first experience combining resort amenities with the intimacy and privileges of a private club. Limited availability by design.
Private Members
05
⭐
SOH Soft Brand Collection
Preserve your property's unique character while gaining full access to SOH's global distribution, revenue management systems, brand standards, and operational support. Your story — our reach.
Independent Spirit
How It Works

From Application
to Opening Day

A clear, structured path to joining the SOH brand family — designed for efficiency and transparency.

I
Obtain MOU
Request your Memorandum of Understanding from an SOH development representative to begin the formal process.
II
Complete Application
Submit the full online application with complete hotel, ownership, financial, and site information.
III
Review & Due Diligence
Submit within 14 days of MOU receipt with the application fee and TSA fee. Our team completes a thorough review.
IV
Agreement & Launch
Receive written approval and execute your License or Hotel Management Agreement. Pre-opening support begins immediately.
Why SOH

A Complete Hospitality
Ecosystem

SOH partners receive more than a brand name — they receive the full infrastructure of a world-class management company.

🌐
Global Distribution Network
Priority access to OTAs, GDS platforms, and direct booking channels negotiated at brand-level rates to maximize occupancy.
🌟
Brand Standards & QA
Rigorous quality assurance programs that ensure every SOH property delivers a consistent, elevated guest experience.
📈
Revenue Management
Expert pricing strategy, yield management tools, and demand forecasting to maximize RevPAR across all channels.
🎓
Training & Pre-Opening
Comprehensive pre-opening training programs, GM placement support, and ongoing operational development for your team.
📱
Integrated Technology
Unified PMS, CRM, and guest experience platforms engineered for modern hospitality operations at every scale.
📄
Transparent Reporting
Monthly audited P&L statements, performance benchmarking, and real-time dashboards so owners always stay informed.
Join the Portfolio

Ready to Build
Something Extraordinary?

Our team reviews every application within 14 business days. Begin your journey with SOH today.

→ Begin Application Now